Privacy notice

Who we are

MTD Accountants UK is run by Compare Advantage Ltd (company number 14289362), Strawberry Fields Digital Hub, Euxton Lane, Chorley PR7 1PS. We are the controller of the personal information described here under the UK GDPR and the Data Protection Act 2018. Contact: [email protected] or write to the address above.

If you ask for quotes

What we collect: your name, email, phone number and postcode; your answers about your income (self-employment, property or both, and a rough band); whether you have an accountant; any notes you add; the page you used and, if you chose one, the firm you asked about. When you send a form we also record the date and time, your connection’s country and browser type, to stop spam and fix problems.

What we do with it, and why: we pass your request to no more than four accountancy firms that can help you, so they can contact you with a quote. Our legal basis is legitimate interests: you asked us to do this and it is what the service is for. We keep a record of each request and who we sent it to.

Who receives it: the accountancy firms we match you with. Each is responsible for how it uses your details once it has them and will give you its own privacy information.

Firms near you

On the homepage we may show firms near you. To do this, our host Cloudflare tells the page the approximate town your internet connection comes from. It is used only in your browser to pick nearby firms; we do not store it or link it to you.

If you are a listed firm

Our listings show business information from each firm’s Google Business Profile, obtained through the Google Places API: business name, address, phone, website, opening hours and Google rating. We do not show the names of directors or staff unless a firm adds them itself. Where a firm is a sole practitioner, some of this may be personal data; our basis is legitimate interests in helping people find an accountant. A firm can ask us to correct or remove its listing at any time by emailing us.

If you claim or update a listing, we keep your work email, phone, role and the details you submit, and a record of the one-time link we sent. We use these only to verify and manage your listing. We count clicks on a listing’s phone number, website and quote button, without identifying the visitor, to show firms how their listing performs.

Service providers

• Cloudflare: hosting, security, spam protection (Turnstile) and storing requests
• Resend: sending request and alert emails
• Google: business listing data (Places API) and, if added later with your consent, analytics
• postcodes.io: turning a town or postcode you search for into a location (no personal data is sent)

Some providers are based in, or can access data from, the United States. Those transfers are covered by UK adequacy regulations (including the UK–US data bridge) or the ICO’s international data transfer agreement.

How long we keep it

Quote requests: up to 2 years from our last contact with you. Claim records: while the listing is claimed and for 2 years after. Longer only if needed for a complaint, legal claim or legal requirement.

Your rights

You can ask for a copy of your information, have it corrected or deleted, object to or restrict its use, and ask for it in a portable format. Contact us at the details above; we reply within one month. You can also complain to the Information Commissioner’s Office at ico.org.uk.

We do not sell personal information, do not send marketing without consent, and do not make decisions about you by automated means alone.